THE MACALLAN

DIRECTOR’S NOTES

The Macallan are a dominant force in the whiskey industry and have recently developed their distillery in Aberdeen and wanted to get us in to show it off. 

They were very honest when informing us they haven't developed their brand image for a decade and they needed to modernise it to match their new facilities. So the aim was to bring their content into the 21st century.

The challenge with this project is to bring new life to the brand whilst maintaining their integral history which has got them where they are today. The way to do this was through fast paced cinematic score allowing for plenty of transitions also meaning we can show off a vast space in a short amount of time.

 

The score starts off full of suspense allowing us to show establishing shots and let the viewer immerse themselves in what's to come. As the music builds so to does the movement of the shots and the use of transitions. 

The final result of all this is a fast paced tour of The Macallan distillery bring an energy and look that is very eye catching in todays society.